DESIGN IS EVERYTHING
“Design is about exploration. It is about possibilities. It is about the process of solving problems with color, typography, grid systems and media. It is about communicating to an audience. It is what we see, how we feel. Connections. It is the idea that comes out of our mind. It is about the people behind the design. Design is everything.”
— Arianne Del Rios
Tetra Tech
My Roles:
Conceptual Development
Brand Strategy
Visual Identity
Illustration
Print Design
Digital Design
Iconography
Infographics
Photo-Retouching
Scope of Work:
I collaborate with Tetra Tech’s VPs, Marketing Managers, Project Managers, Engineers, and outside partners. I am the main designer for our New England office’s and manage all of the design collateral. I brought a new perspective to our collateral by incorporating innovative design elements, including using angled shapes to give the context flow and draw the viewer’s eye towards the content. I organize proposals using a grid system and structure the content using typographic hierarchy. I have personally traveled to some worksites and took multiple photographs that I then used to provide context for proposals.
Results:
I have developed innovative visual concepts for proposals, presentations, and conferences which ultimately led to winning bids for multi-million dollar infrastructure projects from federal, state, public, private, municipal, and government agency clients.
Other Works:
Trade Show Booths | Trade Show Stands | Posters | Flyers | Folder | Design | Print and Digital Ads | Website Banners | Email Designs | Posters | Brochures | Website Graphics | Table Signs | PowerPoint Presentations | Logos
OneBeacon Insurance Group
My Roles:
Conceptual Development
Brand Strategy
Visual Identity
Illustration
Print Design
Digital Design
Web Design
App Design
Photo-Retouching
Scope of Work:
I collaborated with OneBeacon’s VPs, Digital Art Director, Web Designers, various specialty insurance businesses, and print operators. I developed and executed specifically tailored B2B marketing and communication strategies for OneBeacon’s various specialty insurance businesses. I helped design the websites site map, content layout for desktops, tablets and mobile devices, and created icons for multiple buttons used on the website. I tested out the website as it progressed using mobile apps and software. I also designed the trade show booth, folder, login page, and constant contact email shown below to be consistent with all Technology Insurance collateral using their connection rings, circular shapes, and color palette.
Results:
I developed conceptualized print and digital design solutions for multiple projects from concept to final results. I also helped improve website traffic and attract more clients by converting a non-responsive design into a responsive design.
Other Works:
Trade Show Booths | Trade Show Stands | Posters | Flyers | Folder Design | Sell Sheets | Print and Digital Ads | Website Banners | Website User Login Page | Email Designs | Posters | Brochures | Website Graphics | Table Signs | PowerPoint Presentations | White Paper Templates | Website Redesign | App Designs | Site Map | Storyboards | Logos
Conservation Services Group (CSG)
My Roles:
Conceptual Development
Brand Strategy
Visual Identity
Illustration
Print Design
Digital Design
Iconography
Infographics
Photo-Retouching
Scope of Work:
I illustrated a library of icons for all of our design collateral which helped with overall productivity, brought in a consistent visual look and feel, and saved on cost as opposed to buying stock images. I enjoy taking on new creative or technical challenges. I pay close attention to detail and make sure the job is done right. In addition to illustrating icons, I also redesigned the graphics for our new website and designed a variety of collateral material including truck wraps, bill boards, flyers, posters, bill inserts, brochures and more.
Results:
My digital illustration skills won our team numerous awards for our client creative work. Our redesigned website eliminated messaging overlap which allowed users to more quickly self-identify and select relevant and specific information. Due to these changes in digital communication, our website traffic increased by 30% and event attendance increased by 42%. Our team also received 50+ creative and marketing awards for client and corporate creative content.
Other Works:
Bill Boards | Truck Wraps | Flyers | Posters | Post Cards | Brochures | Space Ads | Bill Inserts | Forms | Web Banners | Website Graphics | Magnets | Table Signs | PowerPoint Presentations | White Paper | Logos