“You have to know what is out there to do good work. You will be known for the work you do that gets out there and that people see. As a designer, you have to understand the contemporary design landscape and your place in it to know what you want to do.”

“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.”

“I want people to be overwhelmed with light and color in a way they have never experienced.”

“You should demand of the writer that he really presents what he writes; his ideas reach you through the eye and not through the ear. Therefore typographical form should do by means of optics what the voice and gesture of the writer does to convey his ideas.”

“It amuses me enormously to paint the night right on the spot. Normally, one draws and paints the painting during the daytime after the sketch. But I like to paint the thing immediately.”

“A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.”

“The typographic grid is an organizing principle in graphic design whose influence is simultaneously ingrained in current practice and fought over in design education, revered and reviled for the absolutes inherent in its conception.”

“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”